How to build in public as an Indian founder
Building in public is simple: you share what you're building, what's working, what's failing, and what you're learning — while you're still building it. Not after you've raised funding. Not after you've hit ₹1 crore ARR. Right now, in real time.
For Indian founders, this is still underused. Most people wait until they have a success story to tell. That's backwards. The story is the journey.
Why build in public?
Three things happen when you share your progress publicly:
- People find you. Every post is a chance for a future customer, co-founder, or investor to discover your work.
- You build accountability. Saying "I'll ship this feature by Friday" in public makes you actually do it.
- You build an audience before you need one. When you launch, you have people to tell.
What to share
You don't need to share revenue numbers on day one. Start smaller:
- What you're building and why
- A problem you solved today
- A screenshot of a feature you just shipped
- Your first paying customer (even if it's ₹149)
- Something that didn't work and what you learned
Where to post
X (Twitter) is the best place for the global indie hacker audience. Post short, specific updates. Use #buildinpublic and #indiedev.
LinkedIn reaches Indian founders, investors, and professionals specifically. A longer post about your journey tends to do well here.
How often
Once a week minimum. Three times a week is better. Daily if you can. The compound effect of consistent posting builds an audience — not any single viral post.
Start today
Post one thing right now. What did you build today? What are you trying to solve? Write it in two sentences and post it. That's building in public.
And when your startup is ready — submit it to StartupOnX India so founders can find it.